Why SEO is your Frenemy

Web and SEO Delhi

As more and more ecommerce sites spring up across the web, the competition for luring online shoppers remains fierce. Maintaining relevancy across the major search engines improves your likelihood of capturing the online customer early and with a lower cost of entry when considering that the top three search results receive 60% of all clicks, according to research by Opify.Web gurus have long debated the best techniques for strengthening the rankings of a web site in major search engine results, better known as search engine optimization. As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results. While optimization can seem daunting, the publication Search Engine Journal estimates that 70 – 80% of visitors on the web prefer to click on links that show up organically in search results compared to paid ads.

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